According to Wallace-Hadrill, this was a shop with linked dwelling at no. 11.
In no.10, cereals were found in a dolia in the shop, there was also a rear room linked to no.11.
See Wallace-Hadrill, A., 1994. Houses and Society in Pompeii and Herculaneum. New Jersey: Princeton U.P. (p.201)
Pesando and Guidobaldi wrote that the large quantity of carbonized grain found in the shop suggested that a seller of cereals worked here.
See Pesando, F. and Guidobaldi, M.P. (2006). Pompei, Oplontis, Ercolano, Stabiae. Editori Laterza, (p.336)
Camardo and Notomista wrote that an iron case containing 2 kg of grain was found here, unfortunately, no image exists.
See Camardo, D, and Notomista, M, eds. (2017). Ercolano: 1927-1961. L’impresa archeologico di Amedeo Maiuri e l’esperimento della citta museo. Rome, L’Erma di Bretschneider, (p.201, Scheda 11)
Decumanus Inferiore, Herculaneum, September 2015. Looking east from junction with Cardo IV.
On the left is V.1, and on the right is IV.10.
Pesando and Guidobaldi wrote that all of the north side of the insula facing the Decumanus Inferiore was occupied by commercial outlets with adjoining dwellings.
Decumanus Inferiore, Herculaneum, July 2015.
Looking east from junction with Cardo IV, with IV.10 on the right. Photo courtesy of Michael Binns.
IV.10, Herculaneum, September 2015. Entrance doorway on Decumanus Inferiore, looking eastwards.
IV.10, on left, Herculaneum, July 2015.
Exterior walls of shop, on east side of Cardo IV, looking south. Photo courtesy of Michael Binns.
IV.10,
Herculaneum, September 2021. Looking south-west towards entrance doorway. Photo
courtesy of Klaus Heese.
IV.10, Herculaneum, July 2015.
Looking towards entrance doorway, on south side of Decumanus Inferiore. Photo courtesy of Michael Binns.
IV.10, Herculaneum, May 2003.
Looking south towards wall on west side of entrance doorway.
Photo courtesy of Nicolas Monteix.
IV.10, Herculaneum, October 2014.
Entrance doorway on south side of Decumanus Inferiore, looking south-west across shop. Photo courtesy of Michael Binns.
IV.10, Herculaneum, October 2012.
Entrance doorway on south side of Decumanus Inferiore, looking westwards. Photo courtesy of Michael Binns.
IV.10, Herculaneum, May 2006.
Entrance doorway on south side of Decumanus Inferiore, general
view looking westwards. Photo courtesy
of Nicolas Monteix.
IV.10, Herculaneum, September 2015. Niche in east wall of shop-room.
IV.10, Herculaneum, September 2021.
Detail of niche in east wall of shop-room. Photo
courtesy of Klaus Heese.
IV.10 Herculaneum. March 2014. East
wall of shop-room, with niche.
Foto Annette Haug, ERC Grant 681269 DÉCOR.
IV.10 Herculaneum. March 2014. Remaining stucco on south side of
niche in east wall.
Foto Annette Haug, ERC Grant 681269 DÉCOR.
IV.10, Herculaneum, September 2021.
Looking south-west
across shop-room from entrance doorway. Photo
courtesy of Klaus Heese.
IV.10, Herculaneum, September 2021.
Looking towards west
side of shop-room with two-sided counter/podium, and one dolium set in counter.
Photo courtesy of Klaus Heese.
IV.10, Herculaneum, September 2015.
Looking south-west from entrance towards two-sided counter/podium, with one dolium set in counter.
IV.10 Herculaneum. March 2014. Looking north-west towards counter,
and doorway to Decumanus Inferiore, on right.
Foto Annette Haug, ERC Grant 681269 DÉCOR.
IV.10, Herculaneum, September 2015. Rooms on south side of shop-room.
IV.10, Herculaneum, June 2008. Looking towards south side of shop-room. Photo courtesy of Nicolas Monteix.
IV.10, Herculaneum, September 2021.
Looking towards small room in south-east corner of shop-room. Photo courtesy of Klaus Heese.
IV.10,
Herculaneum. March 2014. Looking south in small room with cistern-mouth.
Foto
Annette Haug, ERC Grant 681269 DÉCOR.
IV.10, Herculaneum, June 2008.
Small room in south-east corner of shop-room. Photo courtesy of Nicolas Monteix.
IV.10, Herculaneum, September 2015. Doorway threshold between shop-room and large room on its east side.
IV.10, Herculaneum, September 2021.
Large room - looking towards doorway in west wall leading
into shop-room. Photo courtesy of Klaus Heese.
IV.10, Herculaneum, June 2006. Large room looking towards north wall. Photo courtesy of Nicolas Monteix.
IV.10, Herculaneum, May 2003. Detail of north wall in large room on east side of shop-room. Photo courtesy of Nicolas Monteix.
IV.10/11, Herculaneum, September 2015. Looking east across large room on east side of shop-room, probably part of IV.11.
V.10/11, Herculaneum, May 2003.
Looking east towards remains of wall, in south-east corner of large room, probably part of IV.11.
Photo courtesy of Nicolas Monteix.
IV.10/11, Herculaneum, September 2015. Small corridor in south-east corner of large room, probably part of IV.11.
IV.10/11, Herculaneum, September 2015.
Looking east along small corridor, towards an area that would have been reached from the doorway at IV.11.
IV.10/11, Herculaneum, September 2015.
Doorway to room, a cubiculum, on north side of small corridor, probably part of IV.11.
IV.10/11, Herculaneum, September 2015. Looking north in cubiculum on north side of small corridor, probably part of IV.11.
IV.10/11, Herculaneum, May 2003.
Looking towards exterior wall of small cubiculum, on south side of Decumanus Inferiore, on west side of entrance doorway, on left.
Photo courtesy of Nicolas Monteix.
IV.10/11, Herculaneum, May 2005.
Looking towards south wall of small cubiculum with doorway to a corridor and small window above it.
In the rear wall of the corridor another window can be seen, which would have taken light from the small courtyard/lightwell of IV.8.
Photo courtesy of Nicolas Monteix.
IV.10/11, Herculaneum, May 2005.
Looking towards upper west wall with doorway/window in south-west corner of corridor behind small cubiculum.
Photo courtesy of Nicolas Monteix.
IV.10/11, Herculaneum, May 2005.
Looking towards upper west wall on north side of doorway/window. Photo courtesy of Nicolas Monteix.
IV.10/11, Herculaneum, May 2003.
Looking towards south wall of small cubiculum with doorway to a corridor and small window above it.
Photo courtesy of Nicolas Monteix.